Not gonna lie — strategy is a serious business. But we do keep things fun around here.A few examples:In live labs, we practice our strategy skills on a bougie dog biscuit brand. Good times, good times.Every module has a least a few GIFs. I mean, what is life without GIFs?Our module on brand architecture includes a rap recorded by a professional rap artist. Including a line that goes “Like momma’s a duck.” Not even kidding. 😂

Days

Hours

Minutes

Seconds

Registration is now closed. Join the waitlist to be notified next time we open!

The brand strategy
training that gives you:

Q: What are the course dates?

December 24th – February 27Click here to download the course calendar

Gain the tools + confidence

to offer brand strategy as a service

So you can —

NOT JUST ANOTHER COURSE

Hands-on TRAINING

Learn, practice, and hone your skills under a personal strategy trainer

“Captivating, fast-paced, and just enthralling. This program is not just for slapping on the title “brand strategist” and pretending to give guidance and know what you’re talking about. Chaya takes things apart until it makes sense on a very deep level.”

Bashy Binet

E-commerce Brand Strategist & Copywriter

Hiya, I'm Chaya

Brand strategist, speaker & trainer

I’m the positioning and naming specialist behind brands like Wondersome, Embelle, Braverhood, and Sharken. I created Brand Authority four years ago and have trained 35+ strategists since. My approach is simple: I’m not here to just teach you information. I’m here to teach you how to think. My BA trainees go out there and help brands penetrate markets, build customer loyalty, and differentiate from the competition. They are brilliant, competent, creative people and I’m amazed and gratified that I’ve had the privilege of training them.

FEATURED & GUEST APPEARANCES

Who is this program for?

Sell strategy as a standalone deliverable
Design in a way that impacts a business's bottom line
Know how to create visuals that accurately reflect a brand's price positioning & archetype
Own a strategic framework that lets you exercise creativity without self-doubt

Put brand strategy as Step One so you can churn out focused, strategic assets
Create an Actually Useful Brand Voice Guide — well beyond "friendly, sophisticated, and professional"
Know how to create visuals that accurately reflect a brand's price positioning & archetype
Have ONE Source of Truth to gut-check all creative assets

Put brand strategy as Step One so you can churn out focused, strategic assets
Use strategy briefs to get every team member on the same page and minimize creative misdirection
Own a framework for structuring parent brands and sub-brands cohesively
Have ONE Source of Truth to gut-check all creative assets

“The first thing I did after Brand Authority is I repositioned. From the course, I felt super confident about how to develop an actual brand. I started talking about it on Linkedin, talked about it with my clients, and pretty soon I started getting actual brand messaging guides as jobs. That was really fun for me. My first paid brand messaging guide was a pretty big one, and I charged $2500.”

“The quality of my clients is different now, and the level of the services I offer those clients is higher. Brand knowledge seeps through all different aspects. Once you have it, you have it, and it just starts pertaining to so many different areas. I can confidently charge more knowing I have the strategy and insight backing it.

“Brand Authority positioned me to help clients understand their own brand. I’ve started offering strategy consultations and brand coaching. I’m really enjoying the process of getting strategy to work for people. Once I know the strategy and core messaging, I also know what the visuals should look like.”

“Since Brand Authority, I’m doing projects with much more confidence. When I come to conclusions, I do it by applying the formulas and doing it strategically, as opposed to intuitively. Of course, the intuition is there as well. But when you are only doing it intuitively there is that voice in your head saying, “Maybe there’s a better way, maybe something different will get better results.” Now with the formulas, maybe I come to the same conclusions, but I get there more quickly and easily and I feel more confident in my conclusion.”

“Before, when we got a new client and we were working on the initial branding, we went straight to design. Now, I make sure there is an intensive research process, which we hadn’t had before. I make sure that everything about the brand will appeal to the target audience. We’ve gained the constant mindfulness of why we’re doing what we’re doing: it’s not only about looking pretty, it’s also about the user experience.”

“The better the information I give my writers, the easier I can make their lives. After Brand Authority, there are fewer holes and less lost in transition. The writers do a much better job. There are much fewer instances when a client ‘just doesn’t click with’ the content. The client feels comfortable that the writer gets them.”

“What I liked best about Brand Authority is that the brand strategy keeps giving value, long after the initial project is completed. The Brand Strategy Guide for one of our sub-brands, created within the course, served as the North Star for many complex branding decisions, many months after the course was done, and the same can be said for other concepts. Chaya doesn’t just give you templates (though you get those too!); she gives you tools. It’s the course that doesn’t merely give you information but gives you the ability to keep learning—adapting and exploring terms, concepts, and techniques in any branding project.”

“When I finished Brand Authority, I worked in-house as the head of marketing. I began by writing a brand strategy and uncovering some amazing insights, which I presented to company leadership and later to the entire team. I ensured the strategy was applied to every brand touchpoint, making all our marketing efforts consistent, streamlined, and strategic. It was fantastic to gain that complete brand-to-implementation experience.”

Use Brand Authority to next-level your career EVEN if :

You've never offered brand strategy before
If you're already waist-deep in branding projects
Your clients never heard of "brand strategy"
You've always done branding intuitively
You've never before solved a "branding problem"

What IS a branding problem?

Usually a “good problem.”
It’s when a brand is trying to expand, grow, or break out of existing limitations but can’t figure out the right look and messaging to get where they need to go.
Here are some things that brands with branding problems will say:
“We don’t know what to say when asked why people should buy our product/service.”
“It’s a very crowded market and we have no way to stand out.”
“Our customers are just shopping for the lowest price.”
“No one understands/I don’t know how to explain what we do.”
“People go with our flashier/newer/older/more recognized competitor even though our service/product is ten times better.”
“People just don’t think of us the right way. We’re so much more caring/individualized/efficient/sophisticated/talented/experienced than the competition… but no one knows it.”
“We are selling this product for $$$ but our competitor sells it for $$$$. We want to be able to sell for that as well.”
“We want to launch another product at a higher price. We need to know how to do that.”
“We’ve already had some sales in [Market A], now we want to sell this service/product in [Market B].”
“When we started it was just me. I’ve hired a few people over the years. Now we need people to see us as a large-scale company.”
“I want to scale my business and hire a team. I need a good brand so I can generate leads.”
“We are expanding or introducing a new product/service. We’re not sure how to call this new service. Should we brand it under our company or something different?”

Instead of relying on intuition, get confidence that you Actually. Know. What you’re doing.

Eliana went from "kind of winging it" to confidently explaining brand strategy

"Before Brand Authority, I would create brand messaging guides... but I felt like I was kind of winging it. I now pitch brand positioning as a standalone service. I can offer it as a valuable resource and I feel very confident in the outcome. I refer back to the Brand Authority templates for every single brand project. When I present to a client, I have reasoning to back up every decision and insight. The clients feel so seen and trusting of the outcome because it's all backed by research and logic. For example, a company wanted to amalgamate brands. I recommended a branded house based on the logic we learned, and it was right for them. I can really help clients make smart brand decisions now — and I feel confident advising them."

Eliana ClineB2B Copywriter

Sara went from branding intuitively to nailing complex challenges

"Intuition is great, but I wanted to know why I was doing what I was doing, and that if I had a question mark, I wanted there to be a process to follow. I love a good challenge, but I dreamed of having a framework with templates to follow. Since Brand Authority, I've started focusing on complex messaging, bringing it down to the simplest level. Right now I'm working with a few well-known and established SaaS companies that turn to me for guidance, which I am able to provide with confidence, thanks to Brand Authority!"

Sara TybergSaaS & Tech Marketer

Miriam went from Storybrand-Guide-With-Brand-Strategy-Gaps to Full-Fledged Brand Strategist

"StoryBrand is an amazing tool and I love it. But it's a messaging framework — it doesn't teach about positioning, personality, archetypes, or brand voice. I wanted to learn how to put an entire brand together. I felt like I wasn't equipped to offer the full-fledged brand-building service I wanted to offer. After Brand Authority, when I spoke to a client, I was able to explain branding issues and lay out plans that would help them accomplish big goals. I feel more confident charging my prices and can work with higher-level and bigger businesses, solving bigger problems for them."

Miriam NowosiolskiStoryBrand Certified Guide

Libby went from passing on big opportunities to embracing them

"Before, if a project came my way but the industry or product was new to me, it was overwhelming because I didn't know where to start. Before Brand Authority, I might have said, 'I think you're better off going with someone who has experience in this.' Now, I'm definitely more confident. I'm not afraid of taking on something new because I feel like the framework I got in Brand Authority is always going to work. I can apply it to every kind of client that comes my way. Even if I'll need support or coaching for some projects, I always know how to start — and that used to stop me."

Libby KastenContent Strategist

PROGRAM

What do you get in Brand Authority?

RESEARCH & BRANDING

PROCESS

SO YOU CAN

research, create and deliver sophisticated

Brand Strategy Briefs

for brands in any industry

BRAND NAMING

FORMULAS

SO YOU CAN

create data-driven standout brands with

Brand Names & Taglines

using ~~guesswork~~ strategy

STRATEGIC THINKING

FRAMEWORKS

SO YOU CAN

offer, execute and charge for

Strategy Consultations

that satisfy clients

Have a clear process for the way you WORK. Impress clients with the way you THINK.

"I get incredible feedback from branding clients"

"Skipped me forward a year and a half"

"I can recognize branding problems"

"I'm helping client after client gain clarity."

Program Components

9

8 Daily

Slack hours with Chaya Glatt or Dina Gaines

45+

9

EXCLUSIVE TO PRO & PLUS TRACKS

1

EXCLUSIVE TO PRO & PLUS TRACKS

Meet the presenters

Training & Support

What Chaya does

Live class instruction
Live lab practice
Slack support 2 days/week
2 Live group coaching calls*
Lab work critique (including a real strategy project)*
1:1 personal branding session**

*Pro & Plus tracks only

**Plus track only

What Dina does

Slack support 2 days/week

Guest Presenters

The Art of Logo Design

An inside look at the world of visual brand design, including colors, fonts, and logo concepts. Includes a breakdown of Charna’s design process and the role design plays for premium products and services.

Includes:

What differentiates a strong logo
How to find and use inspiration
A guide to typography
A close-up look at color palettes
How to pitch to clients so they’re sold

Become Great at Sales

Pro tips on becoming a great salesperson, even if you’re still a beginner. A shift toward a mindset of serving people instead of selling them.

Learn to:

Explain your value clearly + concisely
Ask questions to unveil urgency
Make your “ask” confidently (not awkwardly!)
Stop people from ghosting you
Close without feeling gross or sleazy

PLUS Presenters

Money Mindset

Thoughts fuel actions, creating results. Explore how to change your mindset to grow your business beyond existing limitations.

Discover “thought ladders” and learn why changing your mindset is much more doable than expected.
Explore common money myths and how generational patterns impact your thinking about debt, prices, and personal finances.
Learn to identify positive, negative, and neutral thoughts and channel those thoughts to serve your goals better.

INCLUDED RESOURCE: MONEY MINDSET WORKBOOK

Workflow Automation

When everything in your business is in your head, you can’t scale. Learn how to get your workflow OUT of your head and start delegating to tools and people.

Start with baby steps to codify your workflow so you can build a team around core processes.
Get expert guidance about what tasks are best delegated to technology — and those that need humans.
Meet Zapier (the tool that makes all your other tech communicate with each other!)

INCLUDED: WORKFLOW WORKBOOK

The Digital Product in You

Creating and selling a productized offer is one way to scale your business, automate your process, and make more money. This workshop is a tactical, plan-along presentation with an accompanying worksheet, so you can plan your product in real time.

Discover three kinds of productized offers and choose one (or more!) that’s right for you
Get an insider’s reflections on the right reasons (and wrong reasons) to create a productized offer
Learn the three steps to product creation, broken down in simple-to-follow phases.

INCLUDED: PRODUCT PLANNER WORKSHEET

Corporate Culture

For large companies, the need to build a strong internal culture is just as strong as the need to brand themselves and market well. As a brand strategist, you already have valuable tools for companies looking to strengthen their internal culture. Take it a step further by offering internal culture guides and internal communications as a service.

Understand the role of internal marketing and how it drives external marketing
Discover the foundations of corporate identity and culture
Learn how to repurpose your Brand Strategy Brief as internal marketing collateral.

INCLUDED: DISCOVERY QUESTIONNAIRE TEMPLATE

Emotion-Driven Brands

Everyone knows that people make decisions emotionally. But not everyone knows how to MARKET emotionally to trigger those decisions.
Explore the underpinnings of successful, emotional marketing. Use it to build customer loyalty and give brands a competitive edge.

Understand emotional engagement and how it keeps customers loyal.
Explore how to integrate the rational and emotional elements of a brand.
Learn to build and manage brand equity to foster emotional bonds with customers.
Discover the role of customer experiences in creating emotional connections — and get inspiration for enhancing those experiences.

INCLUDED: EMOTION BRANDING CHEATSHEET

CURRICULUM & CALENDAR

9 Training
Modules

Anatomy of a Brand

Branding isn’t creative hocus-pocus. It’s a science. See the formula the big brands use.

In this module you will

Discover the fundamental theories of branding
Get familiar with the most critical vocabulary in the brand strategist’s lexicon
Explore the anatomy of a brand — through examples from multiple industries
Peek under the hood of famous brands using the MAD Formula™️
Understand what brand strategists DO
Learn how brand strategists offer a solution, not just a service

The Brand Strategy Process

A data-driven process is what differentiates “creatives” from “strategists”.

In this module you will

Get a clear overview of the brand research process spanning 3 critical touchpoints
Learn to run meetings and discover brand DNA
Watch & practice competitive analysis skills in a Live Lab session
Get guidance and tools for researching your target audience
Begin exploring how to analyze your research data

From Research to Strategy

Research is powerful. Knowing what to do with it is where the magic happens.

In this module you will

Learn to define and classify target audience, even when there are multiple audiences
Discover 3 options for positioning your brand vs. the competition (and when to use each)
Practice using the PAS Formula for a compelling brand narrative
Learn to write UVP, USP and USPeas in a pod
Understand the role of the Emotional Selling Proposition
Watch a live demo and practice analyzing customer data in a joint Live Lab session

No-Hype Brand Archetypes

Archetypes = psychology. Demystify this concept and get a handle on brand personality.

In this module you will

Develop brand mission, vision & core values.
Get to know the 12 archetypes & how to use them
Meet 80+ marvelous (and completely non-mysterious) real-life examples of archetype messaging
Learn to write an Actually Useful Voice Guide
Familiarize yourself with the visual guidelines for each archetype
Practice writing clear, crisp mission & vision statements in a joint Live Lab session

The Brilliant Brand Brief

Package your insights, strategies, and findings in impressive briefs to wow clients & teams.

In this module you will

Gain formulas for the easy-peasy elevator pitch
Learn to identify core brand
Discover how to break down UVP/USP for more complex brands
Gain tools for creating customer avatars
Learn to develop Trust Builders for brands
Gain resources for creating and presenting jaw-dropping deliverables
Write a Brand Strategy Brief during a Live Lab joint writing session

Advanced Brand Strategies

Get techniques to handle even the most complex brands and markets.

In this module you will

Explore niche markets and how to position brands within them
Learn about vertical and horizontal niches and how to apply simple frameworks to complex situations
Explore price positioning and the role it plays in brand strategy
Understand brand architecture & learn to structure parent brands, sub-brands, and families of brands
Recognize the signs that tell you when brands need to segment their messaging — and know what to do about it
Gain the tools of a Tighter Writer — and practice them in a Live Lab session

Brand Names & Slogans

From neuroscience to trademarks, a reliable framework for names & taglines.

In this module you will

Understand the role of brand names in propelling business goals
Learn the 4 kinds of names & when to use each
Get a framework for creative namestorming
Learn to narrow your list—with the 3 factors that make names awesome
Easily master background checks for names and taglines
Discover how to present brand names like a pro
Learn the 4 “jobs” you can give a slogan—plus strategies to prevent staleness
Namestorm and prepare a brand name presentation in a Live Lab joint practice session

The Psychology of Design

Design triggers the mind. Get psychology-driven design tactics to evoke the right emotions.

In this module you will

Review a body of relevant psychological studies that impact design decisions — with examples from the wild
Explore image tactics that impact product perception, from photo angle to color saturation
Get a clear breakdown of color, shape, and font psychology so you can connect the dots between “strategy” and “design”
Understand (and use!) the unique roles that color plays in digital experiences
Own a stash of research data to back up your creative designs for clients

The Business of Branding

The workflows and processes you’ll need to run your business with confidence.

In this module you will

Learn to position and pitch your brand strategy service as a solution
Gain tools for honing in on brand pains and pitching targeted solutions
Learn to write persuasive proposals
Get a process & workflow to easily plan and execute brand strategy projects
Prepare to successfully manage your client during a brand strategy project
Learn to think like a strategist (and practice doing it!) in a Live Lab workshop

Brand Strategist's Toolbox

A war chest of tools and resources you’ll reach into when you’re strategizing

In this module you will

Gain instructions & templates for:

Market Mapping
Aspirational Positioning
Maslow’s Hierarchy of Needs
SWOT Analysis
X/Y Grid for Competitive Positioning
Competitive Grouping

WORK-LIFE-TRAINING is ACTUALLY A THING

Some of the busiest people in the world join this program

ROI

BECOME ADEPT AT GIVING BRANDS A BREAKTHROUGH

Easily justify PREMIUM PRICING

“I use my BA knowledge every day. I’m charging more and giving more value.”

“My brand strategy guides are now three times the price they used to be. And I don’t get pushback about pricing.”

“No dollar amount can define the impact a good brand strategy makes on large healthcare organizations.”

“Within a year of Brand Authority, I tripled my pricing for agencies and ghostwriting, and they don’t even blink.”

“Once you have it you have it. My prices for ads have doubled, and my prices for websites have more than quadrupled.”

“Now I am more of a strategist than a copywriter and I feel confident doing paid strategy calls.”

BECOME ONE OF THOSE EXPERTS WHO ARE JUST OOZING WITH KNOW-HOW

This program equips you to:

Join a culture of #wins

Word on the street

A Brand Authority badge earns you near-instant TRUST

Program Tracks

Basic

Pro

Plus

Live interactive classes with lifetime access

Live classes with lifetime access to recordings

Live labs with lifetime access to recordings

Daily Slack support

45+ templates & cheatsheets

Guest masterclass: Design with Charna Ambers

Guest masterclass: Sales with Yaacov Steinberg

No-Hype Brand Archetypes course

Real-life practice with critiques & coaching

Critiqued assignments & brand strategy project

2 Group coaching calls

Bonus training: building brands, building your business

Personal branding session with Chaya Glatt

Money Mindset with Debbie Sassen

Process Automation with Irit Levi

Emotion-Driven Marketing with Chany Paskes

Corporate Culture with Suri Jerusalem

The Product in You with Chaya Glatt

Archive of recordings from Harvest the Market 2024 including masterclasses by Nikki Elbaz | Estie Rubin | Chava Shapiro

$1600

Payment plans as low as $190/month

$2500

Payment plans as low as $310/month

$2900

Payment plans as low as $350/month

$1600

Payment plans as low as $190/month

$2500

Payment plans as low as $310/month

$2900

Payment plans as low as $350/month

FAQs

Who is a fit for Brand Authority?

You are a fit for Brand Authority if you are currently in an active role as a:

copywriter
marketer
designer
strategist
social media manager
creative director

AND:

Have at least two years of experience in your field, working with real-life brands

Have already gone through at least one strategic training program for marketers, copywriters or designers

More helpful qualities:

You are able to easily grasp nuanced subject matter and can write, speak, and present information in a clear and organized fashion.
You are motivated and eager to succeed.
You are a team player and a positive voice in any community you join.

How much does the course cost?

We offer three different tracks. Check out the tracks and pricing here.
And YES, we offer payment plans!

What if I'm not sure what track is for me?

Use the chatbot on this page to send us more information about yourself. We’ll reply to help.

Can I pay it gradually with a payment plan?

Yes! We offer payment plans over 2 -10 months.

Can I have my employer pay for the course?

You can certainly ask. Brand Authority will help you add a lot of value to your company, so you can request that your employer sponsor your training.

How much time will I need to dedicate to the coursework and assignments?

Course assignments will take about 1 hour each week.
Since you’re already a marketer, your assignments will be directly relevant to the work you are doing.
From Module 2 on, your assignments will have to be done for a real business. This can be work you perform for a paying client, your employer, or anyone who wants your brand strategy services.
Ultimately, you will walk away with an impressive Brand Authority Case Study. Your final Brand Strategy Brief may require about 3-5 hours to complete.

What is the Brand Authority Case Study?

Your Case Study is a brand strategy masterpiece you complete as part of your training. Permission to flaunt it to future prospective clients? Of course. For this project, you’ll work with a real brand. In instances where you can’t find a case study client, we’ll provide you with one.

Gimme a badge. I want a badge. Do I get a badge?

Yes, you get a badge. Upon successful completion of the course and completing your work to course standards, you will get a shiny new Brand Authority badge to display on your email signature, LinkedIn page, website… wherever you show up and show off.

What are the course dates?

December 24th – February 27
Click here to download the course calendar

Will it be boring?

Not gonna lie — strategy is a serious business. But we do keep things fun around here.

A few examples:

In live labs, we practice our strategy skills on a bougie dog biscuit brand. Good times, good times.
Every module has a least a few GIFs. I mean, what is life without GIFs?
Our module on brand architecture includes a rap recorded by a professional rap artist. Including a line that goes “Like momma’s a duck.” Not even kidding. 😂

What time are live classes and live labs?

Live classes are on Tuesdays at 1:30 pm EST.
Live Labs are on Wednesdays at 1:30 pm EST.

All classes and labs are recorded. You have lifetime access to the recordings.

Will there be a women's cohort and a men's cohort this year?

We are tentatively planning for a men’s cohort this year. If you are a man and would like to see this happen, we encourage you to let us know as soon as possible.

Can I speak to Chaya and ask her my questions?

Yes! For quick, email-able questions, email chaya@chayaglatt.com.

If you’d like to speak to Chaya about the course, please start the conversation with the chatbot on this page. When we have your information, we’ll reach out to set up a call.

What if I want to take the classes but don’t want to do the assignments?

Sounds like Brand Authority Basic is the right track for you. Basic gives you access to all the classes and labs, but does not include assignments, critique, or coaching.

Check out your track options here.

What if I buy the course and find it’s not for me? Can I get a refund?

You have up to 10 days from when the program starts to change your mind and request a refund.

What if I'm not a copywriter?

This program is not only for copywriters. It is for anyone who wants to provide data-driven branding services. You can join the program as long as you have some experience and/or training in copywriting, design, branding, marketing, or marketing strategy.

Do I need to be a Super Duper Amazing Writer to excel in this course?

No. You don’t need to be The Most Amazing Writer Ever. However, you DO need strong writing skills. If you possess the following 5 skills, you should be able to master this course:

Write in a clear, organized fashion.
Use correct sentence flow, spelling, grammar, and punctuation.
Distill ideas into short, tight sentences or paragraphs.
Think creatively within a given framework.

Questions about Brand Authority? Want to ponder the mysteries of life? Email chaya@chayaglatt.com. My team and I reply to every email.

The brand strategy training that gives you:

WANT TO BE A HIGHLY VALUABLE PERSON?

Gain the tools + confidence

to offer brand strategy as a service

Hands-on TRAINING

Hiya, I'm Chaya

Who is this program for?

These career creatives used Brand Authority to reach their Next Big Thing

NAOMIE RUBNER COPYWRITING

THE COPY GURU

PURPLE PIXEL DESIGN

GRAPHIQUE STUDIO

AD LIB UNLIMITED

FLUEX MEDIA

HAMASPIK OF KINGS COUNTY

EMPIRE EXPEDITING

Use Brand Authority to next-level your career EVEN if :

Instead of relying on intuition, get confidence that you Actually. Know. What you’re doing.

Eliana went from "kind of winging it" to confidently explaining brand strategy

Sara went from branding intuitively to nailing complex challenges

Miriam went from Storybrand-Guide-With-Brand-Strategy-Gaps to Full-Fledged Brand Strategist

Libby went from passing on big opportunities to embracing them

What do you get in Brand Authority?

PROCESS

SO YOU CAN

Brand Strategy Briefs

FORMULAS

SO YOU CAN

Brand Names & Taglines

FRAMEWORKS

SO YOU CAN

Strategy Consultations

Have a clear process for the way you WORK. Impress clients with the way you THINK.

"I get incredible feedback from branding clients"

Malky Littman

"Skipped me forward a year and a half"

Chani Pollins

"I can recognize branding problems"

Esther Novak

"I'm helping client after client gain clarity."

Chany Krausz

Program Components

9

"Chaya really breaks it down to every little detail. I loved the materials and her slides."

"I come back to Chaya's slides again and again."

8

"Seeing an actual project come together was very valuable. The examples and group discussions helped me learn so much."

"Made me realize brand strategy is not magic. We could go into Chaya’s brain and see all the steps. Took away a lot of the doubt and imposter syndrome!"

Daily

“Chaya was so available for questions and when people asked questions on Slack, she would respond with paragraphs.”

"If I have a strategy-related question, I'll post it in BA Slack and get a much better response either from Chaya or from the members of the group, than from other groups that I'm part of. I get to pick very smart people's brains."

45+

"Chaya’s templates are a total cheat. I’ve already used them for several naming projects and all clients loved the names in the first round, which I’m sure was in no small part due to the clarity and presentation she taught us."

"Love the cheatsheets. I keep going back to look at different things when I’m working on different projects."

9

"Chaya's not scared to give feedback on what she actually thinks. I loved that, it was very valuable for me."

"Chaya is just so positive and encouraging. On all my assignments, even when I didn't do so well, she critiqued me with such positivity, it was an amazing experience."

1

"I loved that I was working on a big robust project throughout the program, and came out with a work sample I'm really proud of."

"When I sat down to do the case study I felt that it was so valuable. Chaya gave me some real tools to up the level of the brand in any direction."

Meet the presenters

Chaya Glatt Brand Strategy Trainer

Dina Gaines Brand Strategy Coach

Charna Ambers

Yaacov Steinberg

Debbie Sassen

Irit Levi

Chaya Glatt

Suri Jerusalem

Chany Paskes

9 Training Modules

Anatomy of a Brand

The Brand Strategy Process

From Research to Strategy

No-Hype Brand Archetypes

The Brilliant Brand Brief

Advanced Brand Strategies

Brand Names & Slogans

The Psychology of Design

The Business of Branding

The brand strategy
training that gives you:

Chaya Glatt
Brand Strategy Trainer

Dina Gaines
Brand Strategy Coach

9 Training
Modules